Mat-Ice
- Campaign
- Brand Identity
- Brand Strategy
- Web Development
Client
Mat Ice
Sector
Food/Beverage
Scope of Work
Brand Strategy, Visual Identity, Interior Design
Location
Benin City, Nigeria
Brand Overview
Rebranding a 30 years old food chain was no small fit.
Mat-Ice is a timeless, beloved fast food brand that has been a part of countless memories for over three decades.
Our team Cluebox took up this challenge by positioning Mat-Ice as a true iconic brand, reinforcing her brand essence and looking into the next 30 years with an optimistic brand promise.
We created a compelling brand identity that embodied four key brand values:
– Tradition: Honoring their heritage while embracing innovation.
– Quality: Delivering consistent, high-quality products.
– Joy: Creating lasting memories and positive experiences.
– Community: Fostering a sense of belonging and connection.
Interior Design
“Our goal was to create a space that feels vibrant, inviting, and functional,” said the design team. “We used a warm color palette to stimulate appetite, modern furniture for comfort, and artistic accents to celebrate the brand’s identity.
The open layout ensures smooth movement, while natural elements like wood and greenery add a fresh, welcoming touch. Every detail was designed to enhance the dining experience, making it more than just a meal but a memorable moment.”
